Fundamentals of Internet Marketing – Teddy Wu

Fundamentals of Internet Marketing – Part_01

For those who are not familiar with computers and the Internet, this sharing will explain some definitions of frequently used terms so that you will be clear as to what I will be sharing about in the later posts. I will do my best to use simple english and as little technical jargons as I can so that everyone can understand! I will also add in some recommended resources for you to check it out.

What Exactly is the Internet?

Internet stands for Integrated Network. It is a Global network of computers with millions of computers all over the world all linked together with each other. The computer you use can easily access to the Internet by:

- Through an Internet Service Provider (ISP). ISP does not provide any type of content; it just provides a connection to the Internet.

- Through an online service. An online service not only connects you to the Internet but also provides content such as news, articles, stock quotes and information resources.

Once you have access to an Internet connection using either your computer or a laptop through a modem (Usually build-in). Now you can easily send digital files and information to another computer in the network with seconds.

While sharing information with other users from around the world, you can easily market your products or services to others and make money in the process at a very low cost!

You can set up a system on the Internet to send marketing information to your prospects 24 hours a day, 7 days a week and 52 weeks a year, because the Internet doesn’t sleep, and its users are all over the world, each living in a different time zone! This system consists of primarily your websites and emails.

What is a domain name?

Domain name or is the Internet address of your website. Example: www.AskTeddyWu.com

Once the domain name has been selected and registered, no one else can register the same domain name just as there can never be two houses with the same address. Your domain name can also be your Internet Marketing Business name.

Domain Name also referred as URL (Uniform Resource Locator. Also know as website address)

Recommended Domain Services Provider: GoDaddy

What is a website?

A website is build with some kind of programming language used on the Internet, (Example: HTML code or PHP, Do not worry about this at this point of time. It’s not necessary to understand programming, many Internet Marketers including me don’t really understand it!)

A website acts as a sales letter, a flyer or a brochure but in electronic form, viewable only on a computer.

A website can also act as a store front or a retail store on the Internet, you can display photos or videos and word description of your products and services. Internet user from anywhere in the world can browse your website for the products you are promoting from a computer with an Internet Browser without having to go there into your store in person to see the products. Example: www.eBay.com

Recommended Website Builder: XsitePro Version 2

What is a web browser?

An Internet Browser allows your Visitors to view your website.

Recommended Web Browser: Firefox (Freeware), Google Chrome (Freeware)

What is email?

It’s a electronic format mail (Electronic Mail). Instead of sending a letter by writing on a piece of paper with an envelope and a stamp and post it, you compose an email from an email program or software and click on a button to send.

What is web hosting?

It’s the place to host your website. Your website sits on a hard disk of a bigger computer called a server that is connected to the Internet 24 hours a day. The server can also host other websites simultaneously.

What is an autoresponder?

An autoresponder is a program that will automatically send out more than one email addresses that has been set to follow-up with different messages in sequence. You can specify the interval between each pre-written email messages and as many email messages as you wish.

Recommended Autoresponder: Aweber, GetResponse

What is FTP program?

FTP – File Transfer Protocol enables you to deliver digital files to your website hosting (server) from your own computer through the Internet so that your website can be ready to be viewed by your visitors. This program also enables you to edit and delete existing web pages and images.

Recommended FTP Software: FileZilla (Freeware)

Frankly if you come across any terms that you don’t really understand, simply do a Google search and you will be able to get the answer. Above I only share some important terms that I find it useful for those who are very new to the Internet, As for my next sharing I will be sharing how to design your Internet Marketing Business & what to sell… It’s the Fundamentals of Internet Marketing Part 02.

To Your Success!

Teddy Wu