How to Create a Great “About You” Page

How much attention have you given to your “about me” page? Not much, if you’re like most business owners. Many either don’t have an about me page or they essentially cut and pasted their resume. Boring!

Your “about me” page is an opportunity. It’s a great chance to connect with your prospects. It’s an opportunity to establish credibility and authority. It can even be a chance to make a sale. Here are a few tips, steps and strategies to create a great “about you” page.

Tell your story. Editors and agents call this your elevator pitch. In a paragraph or less what is your story? How did you get where you are? Why did you choose to become a business owner? What do you have to offer? What makes you unique? That sounds like a lot to fit into a paragraph or two, right?

When you’re writing your “about you” page don’t edit the first time around. Just write from the heart. Make it personal. Share your story and use your voice. If you’re sarcastic then be sarcastic. If you’re sentimental then be share what means the most to you.

Write your page in first person, from your perspective. For example, “I have always believed everyone has a story.”

Start your story with what would most interest your reader. Hint, it’s probably not your work experience. Tell them something that benefits them. For example, if you’re the owner of a health and fitness business you might tell them that you used to be overweight.

Share with your reader how you’ve helped people and what benefit you have to offer. For example, you may say that you’ve been able to personally help more than 200 people lose weight and keep it off.

Consider:

• Linking to a separate resume or bio. This way you don’t have to include every detail of your resume or experience on your “about page”. Your about page can be about connecting with your reader.

• Including a call to action. Invite your reader to take action after they’ve read your “about me” page. Invite them to sign up for your email list. Share a website page with them to get them deeper into your site.

• Include a contact form or information. This lets your reader know that you’re invested in them and interested in what they have to say.

• Providing social networking page links. This enables you to connect with your reader in other ways. It helps you build your community and audience.

Set your “about me” page aside for a while once you’ve written the initial draft. You’ll think of other things you want to say when you’re away from it. Jot them down.

When you return to your content, review it with fresh eyes. Look for better, more concise ways to say things. Revise, edit and polish. Then publish your “about me” page with pride.