Link Building – The First Steps

Link building is one way to increase visibility for your website. If you have never tried this tactic, here are some steps you can take to try it out for yourself.

There is no technique that is foolproof. All take trial and error. But, if you do your homework first, the results are almost guaranteed to be better than going in unprepared. All we can say is give it a try and see how it works for you.

What Is Link Building?

This is a way to build backlinks from other places on the internet to your website. Backlinks are the links that you are allowed to place on those sites that others can see and click on and then be magically transported to your website. Once there, hopefully they will buy or sign up or whatever your call to action is.

There are a few things to consider when building links. For one, all websites are not the same. You can contact hundreds of people and get links from all of them, but if they are not good quality websites you could be in for trouble.

Check out the pages first and see if they are even relevant to your niche market. Some sites may not be popular or have the type of traffic that can make a change in your business. Bad links are not worth the effort that you are putting into getting them. Also, poor quality websites may sink your site instead of increasing its ranking.

Ways to Build Links

Start with article submissions. Using your expertise and knowledge to draw traffic in is an easy shot. If you are having trouble writing your thoughts in a coherent and cohesive manner, then hire a ghostwriting service to do it for you. They can also rewrite articles for you for multiple submissions at the same time. Be sure to include SEO with relevant keywords that will be picked up by search engines.

Be a consistent and reliable blog commenter. You can keep up with your favorite blogs using an RSS feeder. Leave truly relevant comments for blog posts. Allow your website link to lead other readers there back to your website.

How about forums? Anyone can post a comment of one or two words. Get involved with the conversation. Forum moderators can tell if you are just posting to have your website link seen. Most forums prohibit blatant advertising for you, but a bio line is allowed.

Trackbacks are links that refer to your blog posting on another relevant blog site. When someone reads the comment by the blog owner and clicks on it, they are taken to your blog entry on your site, building a link.

Want to increase your presence in the right places on the internet? Think about link building.