Show Your Expertise through Social Networking

What you normally do when log in to social networking sites like Facebook, Twitter or Forums?  These are the social sites that let you to expand your network, get to know more like minded friends and sharing with each others. Then you should do the correct things at the sites and not use the sites for pitching and selling your products and services.

Social sites don’t like to see you selling and promoting at their places. It doesn’t serve the purpose of their sites. People there come to make friends, so you must be aware that you shouldn’t do things they don’t like.

No selling and promoting at social sites means you cannot introduce your business through networking? No, you still can use this as a platform to show your expertise to other people. You should do it in a correct way. Have conversation with them, consider the expertise you can bring to conversations, draw their interests and attention and make people really want to read your blogs and therefore get more information from you.

Business is about building relationship. The more you act in natural way, the more success you are. Be friendly, be helpful, be closer to your groups and they will slowly have the confidence and trust on you. Don’t hesitate to give them advices if they encounter problems in your field. This is a good way to show your expertise. Of course, being an expert doesn’t require a degree and you don’t really need to be the expert. You just need to be the authority in your field.

Being an authority in your field is not difficult and it can happen through life experience and research. Or you may enhance your knowledge in the field by do some research. One way of doing it is to set up Google alerts to be sent to your inbox so that you know the latest news on topics of your interest. You will get more ideas through the update and use the ideas to write about or share with your networking friends. By doing so, people like you and will look to you for more info on your favourite topics.

Same things when you are in forums. Have conversations with forums members and what you need to do is just to make up a good bio line that talks about yourself and your business expertise. When you are in forum, make sure you go and target the correct niche. Don’t go to mummy forums if your business is about sports. Mummies there tend to talk more about parenting and parenthood instead of sports. You lose the chance of showing your expertise. If you target the right forum and talk about the right topic, they probably would click the link in your bio and look for more information in your area of expertise.   This will bring a ton of traffic back to your business.

Therefore, please bear in mind that social networking sites is all about talking with other people and not being pushy. When the sites and people there love you, they love to hear more from you. The most important is to treat them as social networking sites as they are, enjoy and have fun with friends there. Sooner, you will find that you are enjoying your business and your network grows as you wish.