5 Strategies To Increase Online Sales

Never make any assumptions! There’s always room for improvement and you will never know what strategy is going to work best for you if you never test. Only when you test the strategies, you will know what works and what doesn’t work on your website.

There are 5 strategies for you to just go test it and you’ll learn how true it is in order to increase your online sales.

Strategy 1
Focus on just one product or service. Studies and researches have been carried out and found that if we only focus on one product or service on our home page, they tend to translate it into higher sales. Too many products or services and too few details about the products would let your potential customers leave with empty hands.

Choose a main product to focus on and give one key set of benefits and answer all the possible questions or doubts your visitors might have about your products. Possibly tell a story about your product. People love story and this will attract their attention on the product. How about your other products? Don’t worry, you don’t have to stop selling them, you can always offer them from other web pages or using follow-up offers.

If you are offering too many products on your website, I suggest you try this strategy and test it for few weeks to see how it increases your sales.

Strategy 2
Do you use opt-in offer to gather your customer’s email addresses and building your email list? This is really a great tool for you to build a relationship with your customers. When you have the list, you could regularly keep in touch with your subscribers and build trust relationship with them, and then sell them your products or services.

If you have your opt-in offer but the result is not good, you should reposition your opt-in offer. Position it on the top left of your home page where visitors’ eyes are often drawn first will be a good choice. Make your opt-in offer appears on each page of your website. Normally people will only sign up after the image appears for more than 3 times and capture their attention.

Strategy 3
The headline of your website has a huge impact on your sales. The kind of headline you are using must be able to grab your visitors’ attention and compel them to continue reading.

According to studies and many testings, a successful headline should highlight a problem your target audience faces and stress the main benefit of your product or service in solving this problem.

Strategy 4
Elaborate on your headline and go into more detail about the problem you introduced in your headline. Explain more on how the problem would affect them and then start to give them the solution. Explain on how your product or service will help to solve their problem.

If you are selling physical products such as clothing or accessories, what are the specialty of your products? What materials of your clothes make of? Are they organic? Do they sensitive to skin? Give your audience the awareness and show them your solution.

Strategy 5
Follow up with your customers is a very crucial step you shouldn’t ignore. You can follow up with your customers and subscribers using autoresponders. Normally it takes several contacts before someone buys from your site.

You can restate your offer and ask for the sale again in your follow up emails to new subscribers. Provide them more convince information about your products and invite them to visit your website again.

It’s also important to turn your existing customers to loyal long term customers. I think you would like to have repeat sales and if you keep in touch with them using follow-up emails, it allows you to offer “backend” products relating to their original purchase.

Filed under Grow Your Business #

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