Build Relationships With Your Visitors
Building customers relationships is very crucial and it is an important component of offline and online business. Here we focus on WEBSITE Relationship Building. You need to connect well with your customers because they are the lifeblood of your website success.
Here are some tips that I find it very useful to establish a good relationship with your visitors or customers.
1) Trust and credibility
You need to develop the trust and credibility by showing your expertise in your niche. Why you are going to that particular shop when you want to do facial? Yes, you trust them! You believe they are the expert in beauty industry. So, now it’s your turn to show your expertise in the field of your business. Let your visitors trust you, prove them that you have the experience or education in your website.
2) Interactivity
This is also known as website stickiness. Find ways to interact with your visitors. Let them participate in your website’s activities such as polls, give aways, quizzes or have conversation with them. They tend to back again and stick around longer.
One way to get your visitors back again is to use the Subscribe to Comments Plugin. Let your commentors have the chance to come back for further comments at your site and improve the interactivity.
3) Forum
If your niche is suitable to have a discussion forum, then you may consider to have one because forum can work really well in some niches. This is a very good way for you to build relationship with the visitors or customers. They have chance to understand more about you and your product or service. Forum is also a good place for word of mouth and word of mouth is a very powerful marketing tool.
4) Free Stuff
Almost everyone love to get free stuff. Think of something that you can give away for free. And the point is your free give away must have real value to the visitors. What kind of free stuff in your niche that you think is best to give away? Do some research and list them down. Choose the best stuff and the method to give away.
5) Mini Course
Basically this is a short and precise course that give value to your visitors by providing them useful information. There are few ways to present your mini course. You can have the mini course at your site or ask your visitors to sign up by email. It gives you an opportunity to interact with them over and over and also establishes an ongoing connection.
6) Social Network
Social networking is one of the powerful tool to interact with your visitors. Social networks such as Facebook, MyBlogLog or Twitter are very popular and widely used nowadays. Participate in some social networks and let people easily get you and interact with you. Have conversation with your networks friends and join the communities in your niche.
Website relationship building is definitely a key to online home business success. Focus on this and you will find that if you work on building relationships with your visitors, it will pay off in both the present and the future.
Filed under Grow Your Business